Revenue Recovery SystemAI lead follow-up · real estate teams · 24/7

Your leads go cold in 5 minutes.
We respond in 22 seconds.

Close22 captures Zillow, Facebook, Google, Realtor.com, and website leads, replies by SMS in seconds, qualifies intent, and helps your team move faster from inquiry to appointment.

Built for agents, teams, and brokerages that already pay for leads and need a cleaner system for first response, routing, and follow-through.
22s
Avg first response
78%
Hire the first agent who responds
24/7
AI coverage
60-day
Money-back guarantee
Benchmarks shown reflect current workflow defaults and common speed-to-lead benchmarks for paid real-estate lead funnels.
The Operating Loop

Lead in. Text out. Calendar moving.

One simple operating loop: respond first, qualify quickly, and move the lead toward the next step.
01
Lead lands
Zillow, Facebook, Google, Realtor.com, or your website posts into Close22 instantly.
02
AI texts first
A personalized SMS goes out in seconds through your managed texting setup.
03
Lead replies
Close22 qualifies intent and keeps the conversation moving automatically.
04
Your team steps in
Agents get the context, conversation, and next action without starting from scratch.
See The System

From inquiry to booked showing. One connected flow.

Close22 captures the lead, replies in seconds, and keeps the path to the next appointment moving.

Lead in0:00

New Zillow inquiry

Buyer asks if the home is still available and wants to tour this week.

Zillow3 bed buyerAustin, TX
captures
Text out0:22

AI responds first

“Hi Sarah, yes, it's available. Would tomorrow at 10am or 2pm work for a quick tour?”

Personalized SMSManaged texting
qualifies
Appointment moving0:47

Lead picks a time

The buyer replies, confirms interest, and chooses the best next step without manual chasing.

QualifiedShowing requested
syncs
Calendar synced1:00

Agent gets the handoff

The appointment, conversation history, and lead context are ready for your team.

Agent notifiedCRM updated
The Problem

You're paying for leads you're not closing.

It's usually not a lead-quality problem first. It's a response-time problem. Every quiet minute gives another agent room to win the conversation.

$12,000+
Commission lost per missed deal

One slow response. One lead goes cold. One closing lost. That's what speed-to-lead actually costs your business.

78%
Of buyers hire first responder

Not the most experienced. Not the best reviewed. The fastest. Speed wins every time.

5 min
The danger window

If the first real response does not happen quickly, the lead often starts talking to somebody else. Speed is not a nice-to-have in this category.

Close22 responds in 22 seconds and keeps the conversation moving while your team focuses on closing.

Start 14-day trial
See it live

Watch Close22 work in real time.

Click through the interactive demo below — no signup required. See exactly how a lead comes in, gets responded to in 22 seconds, and moves toward a booked showing.

Start your 14-day trial
No credit card required · Setup in under 5 minutes
The numbers

Every face of the result.

A quick snapshot of the operating benchmarks that matter most.

— face i
22s
Avg response
— face ii
100%
Leads contacted
— face iii
3×
More replies
— face iv
0
Leads missed
— face v
<5d
Setup time
— face vi
24/7
AI coverage
Who It's For

Built for every corner of real estate.

Whether you run solo, lead a team, or operate a brokerage, the goal is the same: respond faster and convert more of the leads you already pay for.

i

Solo Agents

Launch · $397 / mo
  • Paying for Zillow or Facebook leads
  • Missing inquiries while showing homes
  • Need instant first response without hiring an ISA
  • Want to compete with bigger teams
ii

Real Estate Teams

Team · $997 / mo
  • Multiple agents sharing lead sources
  • Need smart lead routing
  • Want CRM sync and reporting
  • Ready to scale without adding headcount
iii

Brokerages

Brokerage · from $1,500 / mo
  • Multi-office operations
  • Compliance and approval workflows
  • Custom integrations needed
  • Dedicated success manager included
— Connects with your existing tools
Zillow
Facebook Ads
Google Ads
Realtor.com
Follow Up Boss
kvCORE
Zapier
Lofty
How It Works

From lead to booked next step. Before momentum fades.

Capture the lead, respond fast, and keep the next step moving while your team focuses on closing.

— STEP 01

Lead comes in

A buyer submits on Zillow, Facebook, or your website. Close22 receives it instantly via webhook — no delay, no manual import.

ZillowFacebookWebsiteZapier
— STEP 02

AI responds in 22 seconds

Close22 generates a personalized SMS around the lead's source, intent, and message. Professional, on-brand, and sent before your team has to stop what they're doing.

22s avg responseSMS · Email
— STEP 03

Your team gets the handoff

Your team gets the lead details, the response history, and the booked next step. CRM sync, routing, and calendar coordination happen in the background so agents step into momentum instead of chaos.

100% contactedCRM + calendar sync
— Lead sources
Zillow Premier0:00
Facebook Ads0:00
Google · Site0:00
webhook
22

Close22

Score · Qualify · Reply · Schedule · Route
22s · personalized SMS
sync
— Your stack
Your CRM0:22
Agent SMS0:22
Calendar booked0:60
Platform

A response layer for your team. Not another bloated CRM.

Close22 focuses on the first-response window, the appointment path, and the leads that slip when nobody follows through clearly.

— 01
i

Revenue Leak Detector

Audits your full pipeline daily. Surfaces ignored leads, overdue follow-ups, and paid traffic with no appointment path — before they disappear for good.

— 02
ii

Approval-Based AI

Choose your send mode per lead source: draft-only, one-tap agent approval, or fully automated. You set the rules — the AI does the work.

— 03
iii

Booked Appointment Engine

Moves leads from first inquiry through qualification and toward a confirmed showing, consult, or next step without manual babysitting.

— 04
iv

Calendar Coordination

Supports agent notification, showing confirmation, and clean handoff so booked moments do not get lost.

— 05
v

Ownership & Routing

Every lead can be assigned, routed, and handed off with full context so nobody on the team is guessing who should step in next.

— 06
vi

Managed texting layer

SMS delivery runs through one clean Close22 workflow, so your team gets response speed, testing, and routing without a patchwork of tools.

Day One Outcome

What changes for your team once this is live.

Fewer missed leads, cleaner ownership, and a more reliable path from inquiry to appointment.

Before

New leads hit different systems, agents respond inconsistently, and nobody can clearly see what was missed.

After

Every lead is contacted fast, routed with context, and moved toward a next step inside one operating flow.

Manager View

You can see response speed, ownership, bookings, and system readiness without chasing the team.

How We Compare

Other tools manage your database. We protect the first response.

Most real estate software is built around lead management after the fact. Close22 is built for the first-response window, where speed and follow-through matter most.

vs Follow Up Boss

CRM organization vs. response execution.

Follow Up Boss is where many teams manage leads. Close22 is the layer that responds first, keeps the conversation alive, and helps move the lead toward a booked next step before handoff.

vs Lofty

Broad platform vs. focused conversion system.

Lofty covers a lot of surface area. Close22 stays focused on speed-to-lead, qualification, scheduling flow, and missed-pipeline recovery.

vs kvCORE

Heavy platform vs. lighter rollout.

kvCORE is often part of a bigger operating stack. Close22 is designed to be faster to launch, easier to measure, and more focused on first-response performance.

CategoryClose22LoftyFollow Up BosskvCORE
Core promiseRespond first and move leads to the next appointmentAll-in-one AI CRMFlexible RE OSBrokerage-scale platform
Revenue leak detectionYes Built inPartialNoPartial
Approval-based AIYes Built inLimitedLimitedLimited
Calendar-aware handoffYes Built inPartialDepends on setupPartial
White-glove setupYes Core positioningMixedMostly self-serveEnterprise-heavy
Outcome storyAppointments + pipelineProduct breadthSystem flexibilityPlatform depth
Typical rolloutSame-day webhook, < 5 days full flow2–4 weeks3–6 weeks6–12 weeks
ROI Calculator

See what you're leaving on the table.

31% of real estate leads never get a response. Move the slider to see your opportunity.

50 leads / mo
10100200350500+
— Leads ignored / month
16
— Est. pipeline leaking / mo
$52,224
— Annual revenue at risk
$627k
Based on avg $8,500 commission and 31% industry no-response rate (NAR 2024)
Start recovering this pipeline
Subscriptions

Priced on recovered pipeline.

Start free, prove the response flow, then upgrade when the system is recovering real opportunities for your team.

·
60-Day Money-Back Guarantee.If Close22 doesn't generate measurable results in 60 days, we refund every cent. No questions asked.
Free Audit
See the response gaps in your pipeline before you commit to a paid rollout.
Free
14-day setup preview · no credit card required
  • Revenue leak review
  • Connect 1 lead source
  • AI response test flow
  • Lead scoring dashboard
  • Upgrade anytime
Run free audit
Launch
For solo agents who want instant lead response and cleaner appointment follow-through without hiring an ISA first.
$397/mo
Switch to annual & save 25%
  • 1 lead source
  • AI SMS response in 22s
  • Managed texting setup
  • CRM sync (FUB, HubSpot, kvCORE)
  • Calendar-aware handoff
  • Lead scoring & tracking
  • Email support
Start 14-day trial
Brokerage
Multi-office brokerages with compliance needs and custom automation.
from $1,500/mo
Based on team size & offices
  • Unlimited lead sources
  • Multi-team rollout
  • Custom integrations
  • Compliance workflows
  • Dedicated success manager
  • SLA guarantee
  • Setup included
Book a discovery call
A real conversation

22 seconds after a lead lands, this happens.

Not a canned autoresponder. Close22 reads the inquiry, sends a personalized SMS, and helps move the conversation toward the next step before your competition catches up.

22sfrom inquiry to first reply · built to move toward booking
22
Close22
● Live · Auto-reply
The Founder

Built by someone who understands real estate.

Brock Weimer

Brock Weimer

Founder & CEO

Building AI systems that eliminate the speed-to-lead gap in real estate — so teams stop losing deals to slow follow-up and start converting more of what they already pay for.

Connect on LinkedIn →
“Agents don't lose deals on price first. They lose them in the first few minutes. Close22 exists to make sure speed-to-lead never costs your team another commission.”— Brock Weimer, Founder & CEO, Close22
FAQ

Common questions.

Everything you need to know before connecting your first lead source. Still curious? Reach out.

It's software that responds to new leads automatically by text and email within seconds of inquiry, qualifies the conversation, books next steps, and routes the lead into your CRM or workflow — so your team never loses a deal to slow response time.
Yes. Close22 is built specifically to work with leads from Zillow, Facebook Ads, Google Ads, Realtor.com, your website, and any other source connected via webhook or Zapier.
Webhook capture can be live the same day. Most accounts have the full response workflow, SMS setup, and routing live in under 5 business days.
No — it works alongside it. Close22 connects to Follow Up Boss, kvCORE, HubSpot, Lofty, and others. Every scored lead gets pushed to your CRM automatically so nothing falls through the cracks.
Yes. Close22 can move the conversation toward a showing, consultation, or next step, notify the agent, and sync the booked appointment into your connected calendar workflow.
You choose the send mode per lead source: draft-only (AI writes, you review and send), one-tap approval, or fully automated. You stay in control — the AI does the heavy lifting.
No — Close22 works with leads you already get. Once connected to Zillow, Facebook, Google, or your website, every new inquiry is automatically scored, responded to, and synced to your CRM within seconds.
Yes. Brokerage plans include compliance workflows, message approval options, and custom rollout support for multi-office teams. Contact us to discuss your specific requirements.
Monthly plans cancel anytime. Annual plans come with a 60-day money-back guarantee — if Close22 doesn't generate measurable results in the first 60 days, you get a full refund.

Ready to recover
your pipeline?

Start the 14-day trial when you're ready to go live, or run the free audit first if you want to preview the setup.